Beko
Hyper Vacuum

A playful product campaign for Beko built around one simple idea: suction so powerful it lifts the everyday with ease. Chairs, lamps and oversized home objects appear to be pulled effortlessly into the vacuum’s orbit, turning an ordinary cleaning scene into something surreal and slightly absurd.

Created in collaboration with Ida Pictures, the campaign combines photography, compositing and 3D graphics to bring the concept to life with precision and humour. The result is a set of polished, cinematic images that exaggerate the product’s power while keeping the domestic setting familiar and believable.

Photography, compositing and retouching by YG Studio.
3D graphics in collaboration with Ida Pictures.

Client: Beko
Agency: TBWA Istanbul
CG Supervisor: Kaan Ran Ozsoy
Art Director: Esra Ayas 
Prop Stylist: Gozde Eker
Equipment: DigionePlus